Privacy Policy

1. Who We Are

Proactive Construction (trading as part of Proactive Group) is the data controller responsible for your personal data collected through this website and our services.

This privacy policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

2. Information We Collect

Information you provide directly

When you contact us, request a quote, or book a site survey, we may collect:

• Full name
• Email address
• Phone number
• Property address and postcode
• Property type (residential or commercial)
• Type of service required (design, build, refurbishment, maintenance, etc.)
• Project description and any additional comments
• Uploaded plans or documents relating to your project

Information collected automatically

When you visit our website, we may automatically collect:

• IP address and approximate location
• Browser type and version
• Operating system and device type
• Pages visited, time spent, and referral source
• Cookie data (see Section 6 below)

Information from third parties

We may receive information from third-party services embedded on our website, such as Google Maps (for our office location) and Google Analytics (for website usage statistics).

3. How We Use Your Data

We use your personal data for the following purposes:

We will never sell your personal data to third parties or use it for unrelated marketing purposes without your explicit consent.

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

• Consent — When you submit a contact form, request a quote, or book a survey, you give consent for us to use your data to respond to your enquiry. You can withdraw consent at any time by contacting us.
• Contract — Where processing is necessary to fulfil a contract with you or to take steps at your request before entering a contract (e.g. providing a quotation or delivering construction services).
• Legitimate interests — Where processing is necessary for our legitimate business interests, such as improving our website, understanding how visitors use our site, and managing client relationships, provided these interests do not override your fundamental rights.
• Legal obligation — Where we are required to process your data to comply with a legal obligation, such as health and safety regulations, tax law, or building regulations.

5. Who We Share Your Data With

We do not sell your personal data. We may share your information with the following categories of recipients where necessary:

• Subcontractors and tradespeople — Trusted professionals engaged to work on your project, who need relevant project and contact information.
• Professional advisors — Architects, structural engineers, and planning consultants involved in your project.
• IT and hosting providers — Companies that host our website and provide technical support, who may process data on our behalf under appropriate data processing agreements.
• Analytics providers — Such as Google Analytics, to help us understand website usage (data is anonymised where possible).
• Legal and regulatory bodies — Where required by law, regulation, or legal proceedings.
• Local authorities — Where necessary for planning applications, building regulations, or compliance matters related to your project.

All third parties who process data on our behalf are required to handle your data securely and in accordance with UK GDPR.

6. Cookies

Our website uses cookies — small text files placed on your device — to improve your browsing experience and help us understand how the site is used.

Types of cookies we use

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality. For more information on cookies, visit allaboutcookies.org.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry data — Retained for up to 24 months from your last contact, unless a contract is entered.
• Client and project data — Retained for 6 years after project completion, in line with UK limitation periods and building regulation requirements.
• Financial and tax records — Retained for a minimum of 6 years as required by HMRC.
• Website analytics — Automatically anonymised and aggregated. Raw data retained for up to 26 months.

When data is no longer required, it is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access — Request a copy of the personal data we hold about you.
• Right to rectification — Request correction of inaccurate or incomplete data.
• Right to erasure — Request deletion of your data where there is no compelling reason for continued processing.
• Right to restrict processing — Request that we limit the way we use your data.
• Right to data portability — Request a copy of your data in a structured, commonly used, machine-readable format.
• Right to object — Object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at sales@proactiveconstruction.co.uk or call 01753 428131. We will respond to your request within one month, as required by law.

9. Data Security

We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it, including:

• SSL/TLS encryption on our website to protect data in transit
• Secure hosting with reputable UK/EEA-based providers
• Access controls limiting data access to authorised personnel only
• Regular review of data handling procedures and security practices

While we take all reasonable steps to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the highest practical standard.

10. Children's Data

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.

11. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this policy periodically.

Where changes are significant, we will make reasonable efforts to notify you, such as via a notice on our website.

12. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please get in touch:

13. Complaints

If you are unhappy with how we have handled your personal data, we encourage you to contact us first so we can try to resolve the matter.

You also have the right to lodge a complaint with the UK's supervisory authority: